Design Circle

For knitting pattern designers looking
to connect with fellow designers and grow their business
  • community discussions sharing the real experiences of being a pattern designer
  • accountability groups that form deeper connections and promote growth in your business
  • design challenges, guest speakers, and more

You love working as a knitwear designer - the flexibility, the creativity, the ability to create something from a single idea for others to enjoy. But there's also some other feelings that creep up. 

 --> Loneliness as you navigate your business and the industry on your own, wishing you had a community of fellow knitwear designers that understood your struggles - and had access to the solutions.

 --> Comparisonitis as you look at other designers, and think:


  • "It's not fair. They have it all figured out and their business is so easy to manage. I work just as hard, and I'm struggling."

  • "I'm a failure and will never be 'successful,'"


  • "If only I knew their secret..."

 --> Frustration that you aren't making the monetary progress that you want - and deserve. And frustration because marketing and selling your work feels so hard.

All of those feelings are putting a damper on your designing joy.


They're forcing you to look at other designers as competition rather than collaborators, friends, and companions.

And it leaves you feeling empty and hopeless.


It's time to stop navigating this journey on your own.


To stop feeling like you're the only one struggling, of feeling embarrassed, lonely, frustrated and "less than." 

You are worthy.

You are enough.

You deserve happiness.

You deserve joy in your designing.

You deserve to be successful in your work.

I invite you to join the Design Circle.


I won't promise to magically fix your emotional trauma - there's a lot to unpack and work on.

I won't promise to make your business a multi-million dollar business.

But I will promise you a warm, welcoming designer community that encourages you to be your best self, to love your knitting, to value your accomplishments, to discuss the hard parts of being a solopreneur in the knitting pattern design industry.. and to share the resources that will help you be successful.


I'm Jessica, the knitting pattern designer and coach behind Snickerdoodle Knits. I design knitting patterns and mentor new pattern designers.


When I started designing knitting patterns, I hardly new anyone from the knitting community. I began to piece together marketing and business advice from multiple coaches around the internet, but I struggled to find anyone that understood the knitting pattern design industry. I knew I needed the support, encouragement, and community to talk 'real life' with other knitting pattern designers, so I started to reach out to other indie designers to create my own support network.

It's been truly amazing to feel understood when no one around me understands. For me, it's about the support when I'm feeling like quitting; the reassurance that we are all struggling, that building a business from the ground up isn't easy, and that, actually, social media follower counts don't mean a whole lot. It's almost meant having access to resources I'd never even heard of before.

And that is why I've created the Design Circle: to bring this opportunity and support to you too.

But it's not actually about me! It's also about the friendships that you will build with fellow designers. Because that's one thing we're all looking for: connection + community within our industry.

Within the Design Circle, you will find fellow designers struggling with the same feelings. We're all human after all. 

With the Design Circle, you will find: 


--> Small accountability groups comprised of three of four designers. We're each on our own journey, and there's a lot we can learn from each other.


You'll be encouraged to communicate weekly about your goals, achievements, and setbacks in depth. While you have the opportunity to discuss the same topics in the larger group, the accountability groups allow for a greater depth of discussion. You will get to know your group member's businesses well, and they'll get to know your business well. This allows for feedback and advice that truly fits your situation. It also allows for a much deeper connection with your group members. 


Since this community is in the beta stage, we will work out the details (how the groups are put together and how long they stay together) within the group. 

--> Collaboration opportunities. Looking for a guest blogger or a guest speaker? Interested in creating a collection of designs with other designers? Wanting to create an online promotional event that lifts up several designers at the same time? Trying to find for donations for your knit-along?


You can share what you're looking for, and you'll have a whole group of interested candidates in the community! You may even be able to find a tech editor, test knitters, a grader, and more!


Good-bye, awkward emails and DM's! 

--> Chat threads that make it easy to talk about all the things related to designing: questions, frustrations, wins, resources, mindset, and more.

 What if you had a community...


--> where you could ask for help?

--> where you could share what it is you're struggling with, and fellow designers would understand?

--> where other designers would encourage you and help you overcome your mental blocks?

--> where there were other business owners that could share the resources you need right now? 

Imagine that feeling of support, empowerment, and confidence.

No matter how long you've been designing, you are welcome in the Design Circle.

With big, yarn hugs.

You belong here.

But that's not all. The community aspect, of course, is a big part of the Design Circle. But you'll also find tons of business and design support too!

You're feeling confident in the process of designing, but you know there's always something to learn -- and it never hurts to discover some new inspiration! 


Within the Design Circle, you have the opportunity to:

--> share your designs, so other designers will share your work with their audiences

--> participate in multiple design challenges* throughout the year, to fuel your inspiration when you're in a creative rut

--> learn from expert guest speakers on all things marketing, business, mindset, designing  (yes, that includes grading!), and more 


*The Design Circle is just gearing up for its first beta launch. The design challenges won't begin until late in 2021.


No more feeling defeated by your design business.


No more "I can never do this."


And definitely no more "I'm a failure."

What Designers Are Saying...

"I feel that having a place where I can speak up and say what my goals are out loud is a good motivator for me. I think I also feel very comfortable because I feel it is a place of true collaboration, where we can bounce stories or ideas, and where we all just really want to help each other."

-Kam, from the Knitting Business Support Network

Jessica is just wonderful. We met because she watched a replay of a workshop I had attended about marketing – she reached out to me after seeing my question about knit design, I’m so glad she did. I need her proactive and supportive approach in my life! She is an excellent person to have in your corner. One of my favorite things about our check-ins is her thoughtful questions. She is always extending an invitation to take a closer look at things if I am glossing by too quickly or to take a step back if I am too in the weeds. I also appreciate her sharing her own ups and downs in our group, I learn as much from lessons others learn as from their successes. If you want feedback or just a listening ear, you can’t find a better knit designer to turn to!"

-Nicole Smith, from the Knitting Business Support Network 

Alright, that was a lot! 

So What's Included in the Community?

Chat threads dedicated to:
  • Design, business, and marketing questions
  • Weekly wins
  • Collaboration requests
  • Frustrations and struggles
  • Newly published designs
  • Design, business, and marketing resources
  • Encouragement and affirmations
  • Calls for submissions
Other features: 
  • Small accountability groups
  • Design challenges - starting in late 2021
  • Monthly guest speakers in designing, business, marketing, mindset, and more
  • Exclusive discounts on live events and retreats
Welcome to the founding member's launch of the Design Circle! Doors will be opening in September for a discounted rate of $60 per year, or $5 per month.

Additional Details

Image by rocknwool
Design Challenges

There will be two formats for the design challenges. One will be a creativity burst that will inspire several design ideas. The other will be an opportunity to bring one design idea to fruition.

Creativity Bursts
There will be two Creativity Burst Challenges per year. Each challenge will be one week long and will encourage you to develop at least one design idea per day, based on a given theme.

Design A Long
There will be one Design A Long per year. This will be your opportunity to create a whole design from start to finish alongside fellow designers. There will be regular Zoom check-in calls where you can share progress and get real-time design support. The Design A Long is a great opportunity to push yourself to try something new -- and you know you'll have a group of designers to lean on for extra support!
Guest Speakers

There will be one guest speaker within the Design Circle each month. The guest speakers will share their expert knowledge in the areas that you're struggling with, including:

--> Marketing, branding, and owning a business
--> Showing up on social media and getting found online
--> Inclusive grading 
--> Self-publishing & publishing with a third party
--> Creating connections with yarn companies

All guest speaker sessions will be recorded, and the replay videos will be available to you as long as you are a member of the Design Circle.

Alright, it's time for a heart-to-heart chat.

You're struggling in your knitwear design business.

You struggle with making connections in the community.

You struggle with juggling all of your titles and duties.

You feel guilty putting time, effort, and money toward the business you love, because you aren't making a profit.

You see the other designers, that you think are super-successful, and you doubt that you will ever be able to make it. You feel like giving up.

In the Designer Circle, I give you the permission you won't give yourself.

  • I give you permission to feel the things, but I also give you permission to leave those feelings behind you so you can live a life of joy.

  • I give you permission to change your definition of success.

  • I give you permission to define what you want your future to look like.

  • I give you permission to change your mind if a part of your business is no longer serving you.

  • I give you permission to take your time - you don't have to keep up with everyone else. You're on a journey that only you can take.

  • I give you permission to put some time aside for you -- time that's outside of your designing, your marketing, and your job as the CEO of your business. (Yes, even though it is your fun hobby business!)

  • I encourage you to find the things that rejuvenate you -- and to spend your time doing those things, and allow them to fuel your designs.

You're desperate for some help, someone to talk to who understands. You're overwhelmed, feeling like you don't have time to do all the things you need to do in order to run a design business. You question if all this work is even worth it.

Now you have the opportunity to exchange the wins and the struggles of the business with others who actually understand. You have the opportunity to make connections that will grow your business. You have the opportunity to finally participate in the concept of Community Over Competition, because a rising tide really does lift all boats. And you have the opportunity to learn about the business and marketing strategies that you are missing.

So what's holding you back?

Have a question? Submit it using the form below, and I will get back to you as quickly as possible.