Using Story to Connect with Your Audience as a Knitting Pattern Designer
Have you ever thought about how much stories connect us as human beings? I've been thinking about it a lot lately. We are each unique individuals, with different paths, different interests, different struggles, different goals. There is so much we don't know about other people and where they are, and often we think we don't share anything in common with many folks.
But what I realized in college is that you'd be really surprised. Some of the folks that I felt the most distant from, I had the most in common with… when we sat down and talked about life. Our goals, ambitions, struggles, frustrations. And that's because, as humans, there is so much that we share emotionally. We often struggle with very similar feelings and concepts, even if we handle it differently.
So why am I sharing this with you? It's because I think it's important to think about - and talk about - your story.
Think about why you started knitting, why you started designing, and how you can connect with your audience. Talk about what you love about your patterns, the design process, and why knitters will love working with your patterns.
Start to answer questions like: When will I want to knit this pattern? Why will I enjoy working on this pattern? How will this pattern fit into my life after I've finished knitting the pattern? Picture the situations and the scenarios, and share those stories.
When folks in your audience realize you understand them, they will feel a greater connection with you. They'll like you and trust your work more, and will be more likely to purchase in the future.
Don't be afraid to tell your story!